Video ads – These ads are full-screen videos of 5 to 60 seconds that appear in a user’s “For You” feed.Image ads – Brands can place image ads in videos that appear via TikTok’s news feed apps: BuzzVideo, TopBuzz and Babe.Spark ads – TikTok rolled out this ad type in 2021, giving brands the ability to sponsor popular organic content that relates to their products.Brand takeover – This type of ad allows you to dominate the conversation as your message takes over the whole screen for a few seconds.In-feed video – These are ads that appear among the native news feed of TikTok users on the “For You” page.Here are the different types of ads you can run with the TikTok ads platform: So you can choose what will be most effective in reaching your target audience and getting your message across. TikTok provides you with plenty of options to advertise on the platform. While this format may be challenging for B2B brands that sell difficult-to-illustrate services, it’s ideal for B2C brands that want to move away from static ads and share engaging content. TikTok advertisers can show their products in action and pack a lot of information into a short video clip. What these brands have in common is that their products are a natural fit for TikTok’s video format. Published on Which brands should use TikTok advertising?Ī wide range of brands advertise on TikTok- Chipotle, Guess and Fenty Beauty, for example.
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